In Spring 2007, three partners were unable to sleep. They had trouble sleeping because there was an idea in their collective minds that was so big and so simple that it seemed fool proof. The idea came about after one of the partners decided to charge a review fee for demo submissions coming into a company he was partnered with 'Dirty South Records'. The decision to charge was set up as a way to deter submissions from flooding the office. The idea fortunately backfired and created an unexpected financial windfall, indicating that the market was happy to pay a fee in exchange for guaranteed feedback. After the Blazetrak partners spent some time studying this model, it was decided to create a system online that would allow anyone in the world to get directly in touch with the music industry professional of their choice in exchange for guaranteed feedback in a guaranteed amount of time.
The idea was big enough that within six months they raised start-up capital. They took the seed capital and started to prepare the company for launch. The partners planned out and designed the website and put together a web development team in India. All of the applications were prepared for the beta launch. All the while, the partners flew around the U.S. and introduced the idea to dozens of music industry professionals. The response was astounding. So many professionals had an interest in finding talent. They learned that many successful music artists and producers were actively looking for talented people to either bring onto their record label or to play a part in their current project. This was not only true for music in every genre; it was also true in other industries as well, like film, fashion, sports and business. The idea to earn a "boatload of money" turned into a passion. A great need for the business on both sides of the transaction was becoming clear. Then Blazetrak headed down the wrong path...
For almost a year, the team tried to pull in an A-round of financing. They got involved in months and months of due diligence. It seemed that everyone wanted to invest but none of the offers added up. In general, most of the investors wanted the partners to allocate a great deal of the funding amount towards line items that did not feel appropriate. Then the economy fell apart and the deal Blazetrak was working on at the time became less and less attractive. Eventually, they declined the investment offer and decided to go it alone.
In July of 2008, two of the partners (Corey Stanford and Nathaniel Casey) started a separate web development company designed to raise capital. In just under a year, the two guys created enough capital to completely restructure, redesign and redevelop Blazetrak. Almost two years after initially conceiving the idea of Blazetrak, the team is a lot wiser and at last poised to do what they set out to accomplish in the very beginning. On November 1st 2009, that goal was finally accomplished as Blazetrak launched to the world in Beta. Since launch, Blazetrak has grown by leaps and bounds with over 400+ music industry professionals, and visitors from every country in the world.